amnet what is the real cost of cyber attacks

The Real Cost of Cyber Attacks is Not Monetary – Are You Ready to Pay the Price?

Jul 17, 2023

Cybersecurity is consistently one of the hottest topics in the tech world because the cost of cyber attacks can be devastating and long-lasting for both small and large businesses. The impact of such attacks goes beyond monetary losses and can include operational disruptions and irrevocable damage to the business’s reputation.

This article will help Southern Colorado small business owners understand the actual cost of cyber attacks and explain how to take proactive steps to protect their businesses.

Financial Implications

Of course, when considering the cost of cyber attacks, we would be foolish not to include the potential for severe financial repercussions to small businesses.

amnet cost of cyber attacks

According to an IBM Security report from 2021, the average data breach cost per record lost across all industries was $180. This means that if your small business has just 100 compromised records, you could be looking at $18,000 out the door in a very short amount of time.

And the same report shows that the financial cost of a ransomware attack is upwards of $4.62 million for complete data recovery.

These costs include immediate damages and repairs, providing free credit monitoring to affected customers, staffing customer service personnel to handle calls, and offering free or discounted products and services.

In addition to these direct costs, small businesses may need to hire IT security consultants, risk-management consultants, lawyers, physical security consultants, auditors and accountants, management consultants, and public relations consultants.

The legal, civil, and regulatory liabilities resulting from a cyber attack can further increase the financial burden on a small business. All these costs combined can significantly impact the financial viability of your small business and even lead to closure.

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Operational Disruptions

Beyond the financial implications, the cost of cyber attacks on a small business’s operations can be significant. In the aftermath of an attack, businesses may experience unexpected downtime, loss of productivity, and decreased employee morale.

Getting the incident under control, assessing the damages, and implementing recovery measures can be time-consuming and divert resources from core business activities.

Colorado small businesses that rely on web-based applications and systems may face even more significant challenges if their infrastructure is compromised. The inability to access critical data and systems can bring operations to a halt and result in lost business opportunities. Moreover, the recovery process may require additional investments in upgrading IT infrastructure and implementing enhanced security measures to prevent future attacks.

Reputation Damage

One of the most significant costs of cyber attacks on small businesses is the damage to their reputation.

Even in a world where cyber-attacks are all too common, customers, investors, and even potential employees may view a business that falls victim to a cyber attack as careless and untrustworthy. Losing the trust of customers can lead to a decline in sales and customer loyalty and an increase in customer churn. Negative media coverage and word-of-mouth can further exacerbate the reputational damage, adding to the cost of cyber attacks.

amnet cost of cyber attacks to your reputation

Rebuilding a tarnished reputation takes time, effort, and resources. Small businesses may need to invest in online reputation management services, crisis management, and public relations efforts to regain the trust of their stakeholders.

The negative impact on the business’s reputation can have long-term consequences that extend far beyond the attack’s immediate aftermath.

How a Disaster Contingency Plan Can Keep Your Business Open After a Cyber Attack

Given the potentially devastating cost of cyber attacks, small businesses must prioritize cybersecurity preparedness and contingency. Ignoring cybersecurity is no longer an option, as small businesses are particularly vulnerable to malware, ransomware, brute-force attacks, and social engineering attacks.

Therefore, implementing robust cybersecurity measures is crucial for small businesses to mitigate the risk of cyber attacks. This includes investing in data security software, firewalls, encryption, multi-factor authentication, employee training on cybersecurity best practices, regular backups, and proactive systems monitoring for potential threats. Small businesses should also consider partnering with managed IT service providers like Amnet that specialize in cybersecurity to ensure comprehensive protection.

Related: What Are Managed IT Services in Colorado Springs and Why Does Your Business Need Them?


The real cost of a cyber attack on a small business extends beyond financial losses. The impact can be far-reaching, affecting a business’s operations, reputation, and long-term viability. Small business owners need to understand the magnitude of the risk and take proactive steps to protect their organizations. Implementing robust cybersecurity measures and preparing for potential attacks, can go a long way in safeguarding small businesses from the devastating consequences of cyber attacks. By prioritizing cybersecurity, small businesses can mitigate risks, protect assets, and maintain trust.

Amnet: Managed IT Services to Mitigate Your Risk

As Colorado Springs’ leader in managed IT services, Amnet understands the importance of cybersecurity for small businesses. With a team of experienced professionals and a comprehensive suite of cybersecurity solutions, Amnet helps businesses in Colorado protect their valuable data and systems from cyber threats.

If you are ready to learn more about how Amnet can safeguard your business against the real cost of cyber attacks, contact us today to schedule your technology assessment.